10 Cheap Advertising Tips

Need Cheap Advertising? If you're just starting your business in the Central Florida area or tight on advertising funds there are plenty of ways to get your message to the public without spending a bundle. I've put together 10 Steps to get your message without spending too much green.


Things You’ll Need:

* Direct Mail Pieces * Newspaper Ads * Promotional Items

Step 1:
Form your own in-house advertising agency. Traditional outlets like newspapers and magazines offer discounts to agencies that place advertising with them. Using this tactic, you're also more likely to receive early notices of special cheap advertising rates and the first shot at remnant space ad space still available at press time that is offered at a significantly lower rate.

Step 2:
Place ads in lower-priced publications like weekly shoppers,trade newsletters and community newspapers.

Step 3:
Use the classified section of your local newspaper for both classified and display ads. Often, small display ads can be run in the classified section of newspapers and magazines for cheaper than it would cost you to run the same ad in another part of the publication.

Step 4:
Offer to put your suppliers' logos in your display ads in return for a small contribution toward the price of the ad. You can also create your own business logo for cheap by clicking here.

Step 5:
Ask your existing customers to help you spread the word. Satisfied customers are your best and cheapest way to advertise.

Step 6:
Take matters into your own hands. Distribute handbills and fliers on the street, under car windshield wipers, and to local businesses. Leave hanging ads on doorknobs in residential neighborhoods and throughout apartment complexes.

Step 7:
Participate in a coupon mailing. There are usually a number of companies that participate in each mailing, which reduces the cost considerably.

Step 8:
Purchase a magnetic sign to place on your vehicle. You can remove the sign when you need to, and you'll have your own mini-billboard on wheels.

Step 9:
Testimonials sell. Testimonials are another great and cheap way of advertising. Use them all over the place. If a customer is happy with your service then they'll be more than happy to write a testimonial.

Step 10:
Internet advertising can be a cheap advertising method that can be very cost effective if done right. There are many companies out there that will claim to build you websites, get you tons of traffic etc. Be careful and do your research.